I’m going all-out to support other Ians this week - even if they have a bastard rogue spelling of it like my good friend the writer Iain Aitch. Iain’s paperback of We're British, Innit – An Irreverent A-Z of All Things British came out on June 24. The book is a hilarious lexicon about what it is that makes up the characteristics of Britain and the British. It draws on the current debates around Britishness and casts a sideways glance at all that we are and all that we do, delivering over 300 laugh-out-loud entries that inform and amuse.

Iain is one of those Iains you know from multiple angles: when I lived in Cornwall, I had a friend in Brecon who knew Iain very well and when I moved up to London, his name kept popping up in conversations at The Idler - having been an erstwhile contributor who everyone seemed to know. For my own part, I discovered Iain Iandependently through his invention of World Phone in Sick Day and the now thriving annual London Santacon.

His book is an alphabetical joy. Do buy it.

There has been talk of an all-Ian tour soon, maybe getting three or four of us together to whore our Ianistic wares.